Thursday, September 27, 2012


Strategic Recovery Institute (SRI) to demonstrate capabilities of the First of Its Kind, Full Scale, All-Electric, Off-Road Race Vehicle in the NORRA Mexican 1000
Vista, CA, April 4, 2013 – The public is encouraged to tune in and follow Strategic Recovery Institute’s First of its Kind, Full Scale, All-Electric Off-Road Race Vehicle, as it competes in the NORRA Mexican 1000, April 27th – May 1st from Mexicali to Cabo San Lucas, Baja Sur, Mexico.  Team SRI’s Electric Off-Road Race Vehicle will be racing head-to-head and side-by side with both legacy and state-of-the-art high-performance Off Road race vehicles down the 1200 mile Baja Peninsula. 

The 2013 NORRA Mexican 1000 is conducted over 4 consecutive days of Rally Style Off-Road Racing that consists of a series of 8 special stages averaging 95 miles each and 10 Transit section averaging 43 miles each.  Vehicles depart the starting line from each stage in 30 second intervals and are racing for the lowest time per stage and overall lowest time for all stages combined.

A host of legendary drivers and their vehicles will be competing in this event that dates back to the inaugural Mexican Rally in 1967.  Many of the vehicles in this race can be seen at various events as part of the Off-Road Motorsports Hall of Fame Exhibit. The official course map for the 2013 NORRA Mexican 1000 can be found at  

Team SRI’s goal for this event is to compete in all 3 of the day one Special Stages, portions of Special Stage 1 on day two, all of Special Stage 1 and ½ of Special Stage 2 on day three and the last ½ of Special Stage 1 on day four. “This is a monumental undertaking that has been 18 solid months in the making – our entire team is excited about what we are stepping forward to do. We are confident that this capabilities demonstration will generate future battery sponsorship that will allow us to “hot swap” multiple battery packs and complete entire races in the near future”, says Jeffrey Smith, founder of Strategic Recovery Institute. 

Prior to racing the Mexican 1000, Team SRI will be conducting final testing of the race vehicle and support equipment the Ocotillo Wells OHV area.  Specifically new gear ratios, motor brush compositions, charger rates and over-all vehicle range will be closely evaluated. The SRI EV1 race vehicle can be seen at the San Diego Earth Fair on April 22nd in Balboa Park from 10am to 5pm.  Entry is free for this event.

Strategic Recovery Institute (SRI) is a Clean-Tech Non-Profit Corporation that is “Racing to Recovery”.  SRI’s strategy is to design, build and market electric powered products to provide jobs for the graduates that complete the year-long rehabilitation program that SRI is creating.  Racing clean-tech vehicles is an attention gainer and provides advertising opportunities for manufacturers of Off-Road and High-Tech products that want to partner with team SRI to help the underserved and the homeless learn to help themselves.
The First of its kind, all-electric, off-road race vehicle project started this past February with the vision to build and race the first high performance vehicle in the off-road industry that is powered by renewable energy.  SRI also has plans to build home-use energy creation and storage systems that complement the gas-to-electric conversion of both on and off-highway vehicles.
SRI’s intention is to learn as much as we can with the new technology as the industry transitions to electric power.  Jeffrey says “Initially, we will compete head to head and side by side, with the existing state-of-the-art gas engines. We are excited to be a part of the movement toward clean renewable energies and creating new jobs with exciting career prospects to help others who are underserved and less fortunate.”
Included in the Team SRI EV project are Strategic Racing Designs (SRD) who did the major portion of the fabrication and EV West who designed the electric power plant.  Our goal is to build a vehicle that will be competitive with gas powered vehicles, have a range of 100 miles between battery charges or swap-outs, hit a top speed of 125 Mph and have the endurance to sustain 1200 miles or 35 hours of continuous operation in the world’s most challenging terrain.  The SRI electric race vehicle is powered by 138 3.3 volt, prismatic, Lithium-ion batteries. The combined weight of the dual power packs is 1950lbs. Team SRI won the 2011 SCORE Baja 1000 in class 5-1600, and is anticipating similar results in the new “E” class in the years ahead.
About Strategic Recovery Institute: Strategic Recovery Institute is committed to ending homelessness and chronic unemployment. We are a non-profit 501(c) (3) organization that is built on a sustainable and self-supporting foundation of recovery, education and industry. We partner with business’s that create goods and services that SRI uses and promotes.  Income from these goods and services will support the recovery expenses.  In part, SRI is a marketing firm that also operates a recovery institute and other clean-tech business units that are self-sustaining.

Jeffrey Smith, MFT, AC
(760) 207-6617